I kid you not, but Sony now has a patent to allow it to add adverts inside games

http://www.forbes.com/sites/insertco...s-to-show-ads/

I can see this been a bad move and will be a major backlash, I dont see this bringing down the cost of the games, there already been games that have product advertising, DX:HR for starters, and that was still sold at full price. now Sony is doing a major step forwards from this and MS, who decided to put more adds on it's XBL service

what we will be seeing is that games now have add breaks, so the game slows to a halt, plays an advert then resumes, if this is for cheaper version of the game or full priced games, I dont know, its a patent, nothing more, but if this happens with the next gen consoles, then you can see many publishers jumping on the bandwagon on this, EA for certain, I see this happening with the next gen consoles, as it will give publishers far more control over games, and as you have too get the game online, there wont be any refunds

so I seriously hope this doesn't happen, but if it does, it will be a major backlash, and sales of consoles / console games / AAA games will suffer as a result

this is a dark future of gaming we are entering, not a pleasant prospect at all if the publishers / Sony / MS gets there way